When someone copies us, it feels like they’ve stolen a piece of our identity. This is particularly true when that content reflects our values, creativity, or vision. As social psychologist Dr. Susan Krauss Whitbourne writes, “Plagiarism… strips away the originality and ownership that you deserve.”

The brain agrees. The medial prefrontal cortex (mPFC), which is involved in processing self-related information, shows heightened activity when we encounter things that feel personally significant. If we see our work being replicated without credit, especially by someone close, it registers as a violation of the self.

You can’t grow if you’re at war with who you are.

Your saboteurs are not your enemies; they are outdated survival mechanisms that need recalibration. By recognising their influence and intentionally shifting to your Sage brain, you can transform self-sabotage into self-mastery.

Positive self-talk enhances well-being, relationships, performance and health. By reducing self-doubt and encouraging positivity, you build resilience. Neuroscience shows our adaptable brains can change. Self-criticism can be overcome; with practice, we can transform our internal narratives into allies for growth and joy.